U.S. Home Services Market Analysis by Service type (Cleaning Services, Plumbing Services, Electrical Services, HVAC (Heating, Ventilation, and Air Conditioning) Services, Lawn Care and Landscaping, Pest Control, Home Renovation and Remodeling, Appliance Repair and Installation, Painting and Decorating, Roofing and Gutter Services, Carpentry and Handyman Services, Interior Design and Home Organization, Security System Installation and Maintenance, Smart Home Automation Services, Moving and Relocation Services), Booking Channel and Application: Consumer Behavior Analysis, Subscription Model, Trends and Forecast Till 2030

Market Overview

U.S. home services market was valued at USD 520 billion in 2023 and is estimated to reach a value of USD 1,030 billion by 2030 with a CAGR of 10.5% during the forecast period.

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The U.S. home services market is currently experiencing strong growth, primarily driven by the aging housing stock across the country. A notable percentage of American homes, over 40% of occupied housing units, were constructed before 1970, leading to a consistent demand for maintenance, repair, and upgrade services. As these older structures age, they require various updates, including plumbing replacements, roofing repairs, electrical system upgrades, and energy-efficient renovations to comply with modern safety and performance standards.

This ongoing requirement for upkeep is fueling the expansion of the U.S. home services market, as homeowners increasingly seek professional service providers for both emergency repairs and preventive maintenance. An enhanced awareness of home value preservation has also propelled investments in kitchen remodeling, bathroom upgrades, and HVAC system replacements, broadening the demand for these services.

Additionally, the aging infrastructure aligns with a growing consumer preference for convenience and quality, resulting in a greater reliance on digital booking platforms and on-demand service providers. The pandemic has further accelerated this trend, as individuals have spent more time at home and prioritized comfort and functionality. Many older homes possess outdated layouts and insulation systems, necessitating upgrades to improve energy efficiency and sustainability. This trend has been supported by federal and state programs that offer incentives for energy-efficient retrofits, thereby increasing service demand.

Overall, the aging property landscape serves as a critical growth driver for the U.S. home services market, creating lasting opportunities for companies specializing in plumbing, HVAC, electrical, painting, and renovation solutions. With the average age of homes in the country expected to rise beyond 40 years, steady annual growth in both residential repair and remodeling sectors is anticipated, reinforcing the importance of these services in maintaining the quality of the nation’s housing and the resilience of its infrastructure.

Recall Analysis - Top of Mind (%) and Aided Recall Analysis

The U.S. home services market presents a competitive landscape characterized by varying levels of brand visibility and consumer familiarity across digital platforms and traditional service providers. Top-of-mind awareness is largely dominated by a few key aggregators, such as Angi, HomeAdvisor, and Thumbtack, showcasing their strength in online search optimization, app usability, and extensive contractor networks. Angi’s strong brand recall can be attributed to its early market entry and effective rebranding, which have established it as a trusted source for reliable professionals. HomeAdvisor retains significant recognition, thanks to its user-friendly interface and partnerships with verified local contractors. Thumbtack is increasingly appealing to younger, tech-savvy homeowners who prioritize convenience, transparent pricing, and flexible service scheduling.

 
In contrast, traditional players like Roto-Rooter and Orkin enjoy solid aided recall within their specialized fields of plumbing and pest control. Their longstanding reputations and the ongoing need for such services contribute to their brand strength; however, their visibility outside of these niches is relatively limited. Retail-related brands, including The Home 
Depot Services, utilize store traffic and established customer trust to achieve moderate recall but face challenges in broadening their perception beyond product retailing. Localized or franchise-based models like Porch and Mr. Handyman rely heavily on regional marketing and referrals, resulting in lower spontaneous brand awareness but fostering dedicated customer bases.

Overall, the U.S. home services market is a mix of entrenched leaders and emerging digital entrants, indicating that consumer recall is influenced more by accessibility, online reputation, and reliability than by pricing. With an increasing dependence on mobile applications and digital review platforms, the competitive dynamics are shifting toward those offering seamless booking experiences and verified service quality. As brand awareness becomes increasingly tied to digital engagement, customer trust and platform transparency are positioned to play critical roles in maintaining sustained brand recall.

Segmental Analysis

Based on service type, the U.S. home services market is segmented into Home Renovation and Remodeling, HVAC (Heating, Ventilation, and Air Conditioning) Services, Plumbing Services, Electrical Services, Cleaning Services, Lawn Care and Landscaping, Pest Control, Painting and Decorating, Roofing and Gutter Services, Carpentry and Handyman Services, Appliance Repair and Installation, Interior Design and Home Organization, Security System Installation and Maintenance, Smart Home Automation Services, Moving and Relocation Services.

The U.S. home services market presents a diverse revenue composition across various service categories, reflecting the diverse needs of consumers and the varying conditions of properties. Home renovation and remodeling dominate the market, accounting for the largest share, driven by sustained demand for kitchen and bathroom upgrades, layout reconfigurations, and energy-efficient improvements. Rising property values and aging infrastructure continue to motivate homeowners to invest in both structural and aesthetic enhancements.

Following closely are HVAC services, which benefit from seasonal maintenance needs, the replacement of outdated units, and an increasing awareness of energy-efficient systems. Plumbing and electrical services also represent significant contributors, driven by an ongoing need for emergency repairs, modernization, and the incorporation of modern appliances and smart systems in older homes.

Cleaning services remain an essential recurring segment, especially among urban households and commercial properties, where maintenance outsourcing is commonly practiced. Lawn care and landscaping experience steady growth as interest in outdoor aesthetics and eco-friendly designs increases nationwide. Pest control has also emerged as a reliable revenue source due to climate-driven infestations and a growing health-conscious consumer base.

Additionally, roofing and gutter services sustain stable activity levels, motivated by weather-related replacements and preventive maintenance. Services such as painting, carpentry, and handyman tasks collectively contribute to a steady mid-tier segment, catering to both small-scale refurbishments and rental property maintenance. Appliance repair and installation hold a modest share, influenced by shorter product lifecycles and the rise of smart home technology.

Interior design and organization services reflect a premium shift in the market, driven by the demand for personalized living spaces. Meanwhile, the installation of security systems and smart home automation, though of smaller value, shows strong upward momentum as homeowners increasingly adopt IoT-enabled solutions. Lastly, moving and relocation services remain niche, closely tied to real estate activities.
Overall, the U.S. home services market showcases a balanced mix of essential, recurring, and aspirational services, positioning itself for continuous growth driven by lifestyle trends, the age of housing stock, and advancements in technology.

Regional Analysis

The U.S. home services market exhibits notable regional variations in revenue contributions, reflecting disparities in housing conditions, income levels, and population distribution. California leads the market, holding the highest share due to its vast housing base, significant renovation spending, and strong adoption of smart home solutions. High property values and environmental regulations further drive energy-efficient retrofits and sustainable remodeling in urban centers such as Los Angeles and San Francisco.

Texas follows closely, benefiting from rapid suburban expansion and consistent demand for HVAC, roofing, and electrical services. Florida ranks third, with its revenue bolstered by the frequent maintenance of aging homes, repair needs driven by high humidity, and strong seasonal service demand from retirees and vacation homeowners.

New York maintains a substantial market share, fueled by dense urban housing that stimulates high-frequency cleaning, electrical, and handyman services. States like Illinois, Pennsylvania, and Ohio demonstrate steady contributions linked to older housing stock requiring ongoing maintenance and modernization. Georgia and North Carolina are experiencing rapid growth, supported by migration trends, increasing homeownership rates, and rising interest in smart automation and lawn care services. Michigan continues to see strong activity in insulation, plumbing, and remodeling services due to the aging property landscape.

 
In the Northeast, New Jersey and Massachusetts display high per-household spending, emphasizing premium renovation and sustainability upgrades. Western states such as Arizona and Washington are witnessing accelerated growth driven by climatic conditions and technology-driven living preferences. Virginia maintains balanced demand between residential and rental property management services. Meanwhile, the remaining states collectively hold a sizable market share, primarily through recurring maintenance and local service providers.

Overall, the U.S. home services market showcases a geographically diverse growth pattern, with southern and western states projected to record higher compound annual growth rates (CAGR) through 2032. Expanding housing development, migration-driven population shifts, and the adoption of digital booking systems continue to strengthen nationwide service demand and revenue stability.

Company Analysis

Major companies analyzed within the U.S. home services market are: Angi Inc., Handy Technologies, Inc., Thumbtack, Inc., Rollins, Inc., Chemed Corporation (via its subsidiary Roto?Rooter), The Home Depot, Inc., TaskRabbit, Porch, Others.

Angi Inc. focuses on creating a unified digital marketplace by integrating its brand network and offering subscription-based premium memberships to enhance customer retention and increase contractor visibility. Handy Technologies prioritizes speed and reliability through its mobile-first approach, facilitating instant booking for cleaning and handyman services. 

Thumbtack invests in AI-driven matching algorithms that effectively connect customers with verified professionals, emphasizing service quality and pricing transparency. Rollins Inc., via its Orkin branch, expands its market presence through franchise growth and utilizes advanced pest control technologies, including eco-friendly treatment options. Chemed Corporation leverages the strong reputation of Roto-Rooter, merging emergency response capabilities with online scheduling to maintain customer trust. The Home Depot combines installation and repair services with its retail operations, fostering cross-selling opportunities for home improvement products. TaskRabbit takes advantage of the gig economy by offering flexible, task-based solutions, while Porch establishes partnerships with property management and insurance companies to generate consistent demand pipelines. 

Collectively, these companies are concentrating on brand reliability, digital transformation, and scalability to secure a competitive edge in the fragmented U.S. home services market, where convenience, transparency, and professional trust increasingly shape consumer preferences.