Hair Care Products Market in Saudi Arabia

How Local and Global Hair Care Brands Are Competing for Saudi Loyalty

The Saudi Arabia Hair Care Products Market was valued at USD 868 Million in 2024 and is projected to grow to USD 1,301 Million by 2030, with a compound annual growth rate (CAGR) of 7.2% from 2025 to 2030.

The hair care products market in Saudi Arabia is growing steadily, thanks to an increasing awareness of personal grooming and higher disposable incomes. With more people living in urban areas and a young population, there is a growing demand for premium and specialized hair care items like shampoos, conditioners, oils, serums, and colorants.

Consumers are particularly interested in products that are halal-certified, alcohol-free, and made with natural ingredients that align with Islamic and cultural values. The rise of online shopping and the influence of social media are also shaping what consumers want, pushing them to try new brands and products.

While international brands lead in the premium segment, local manufacturers are meeting the needs of more traditional and budget-conscious shoppers. The growth of beauty and personal care retail spaces, such as salons and hypermarkets, is also boosting the market. Additionally, the trend of male grooming is emerging, further contributing to the growth of the sector.

Consumers prefer halal-certified, alcohol-free, and herbal formulations aligned with Islamic and cultural values.

Saudi consumers are highly selective when it comes to the ingredients in their hair care products, driven by religious, cultural, and health considerations. There is a strong preference for halal-certified formulations that exclude alcohol, animal-derived ingredients, and harsh chemicals. Additionally, interest in natural and herbal ingredients such as argan oil, black seed oil, aloe vera, henna, and coconut oil has been growing, owing to their traditional and therapeutic benefits.

This shift towards clean and environmentally friendly beauty is further supported by increasing global awareness around sustainability and wellness. Both local and international brands are responding to these preferences by offering products that appeal to health-conscious and ethically-minded consumers. The choices of ingredients significantly impact purchase decisions and brand loyalty. As a result, the demand for halal and natural hair care solutions is playing a pivotal role in shaping product innovation and marketing strategies within the Saudi Arabia Hair Care Products Market.

Social media platforms and beauty influencers play a major role in shaping consumer preferences and promoting new hair care routines.

Social media platforms such as Instagram, TikTok, and YouTube have become powerful tools for influencing consumer behavior in Saudi Arabia. Beauty influencers and content creators frequently share product reviews, hair care routines, and styling tips, encouraging consumers to experiment with new brands and techniques. Trending content about DIY hair masks, oiling rituals, and styling hacks resonates particularly well with younger audiences.

These platforms also facilitate direct engagement between brands and users, allowing for targeted promotions, giveaways, and feedback loops. Consequently, consumer awareness of both local and global hair care trends is increasing, sparking curiosity and experimentation. Additionally, the desire for social validation and the need to maintain a polished public image motivate consumers to invest in high-quality, trend-aligned products.

The viral nature of beauty trends and influencer endorsements has become a powerful marketing engine, accelerating product adoption and enhancing brand visibility in the Saudi Arabian hair care products market.

Easy access to a wide range of products through online platforms is expanding market reach, especially among younger consumers.

The expansion of e-commerce platforms in Saudi Arabia has transformed access to hair care products. Consumers now prefer the convenience of browsing, comparing, and purchasing items online instead of visiting physical stores. Online marketplaces like Noon, Amazon.sa, and specialized beauty platforms such as Nice One and Golden Scent offer a wide range of both international and local brands, often at competitive prices.

As digital payment systems become more secure and efficient, online shopping is increasingly trustworthy, particularly among tech-savvy youth. Features like social media integration, customer reviews, and personalized product recommendations enhance the overall shopping experience. Brands are also adopting direct-to-consumer models, offering subscription boxes and exclusive limited-edition products online.

Fast delivery options and favorable return policies further boost consumer confidence. This shift toward digital retailing significantly broadens product reach, encourages brand exploration, and enhances convenience, making e-commerce a crucial driver for the hair care products market in Saudi Arabia.

Higher income levels and urban lifestyles are leading to greater spending on premium and specialized hair care products.

Economic development in Saudi Arabia has resulted in rising disposable income, particularly among middle-class families and working professionals. With increased spending power, consumers are increasingly investing in premium hair care products that offer specialized benefits, such as anti-hair fall, anti-dandruff solutions, color protection, and salon-like treatments for use at home. Urbanization has introduced more cosmopolitan lifestyles and grooming expectations, especially among women and younger generations.

In cities like Riyadh and Jeddah, exposure to global beauty standards and luxury retail experiences has normalized the use of imported and higher-end hair care solutions. The willingness to spend more on self-care, coupled with a busy urban lifestyle, drives demand for time-saving and multipurpose products. Additionally, the growing number of women entering the workforce is contributing to an increase in grooming-related purchases. Together, these socioeconomic shifts significantly fuel product diversity, volume growth, and premiumization in the Saudi Arabian hair care products market.

Growth in the beauty services sector is increasing the usage of professional hair care products across Saudi Arabia.

The increasing popularity of salons and beauty centers in Saudi Arabia is significantly boosting the demand for professional hair care products. As more licensed beauty establishments open in urban and semi-urban areas, consumers are increasingly exposed to salon-quality treatments and products. Services such as hair coloring, keratin treatments, hair spas, and scalp therapies are becoming more accessible and widely embraced, which in turn encourages follow-up purchases of at-home maintenance products.

Salons also play a crucial role in promoting both global and local brands, facilitating direct interaction with consumers and opportunities for product trials. Many salons now offer exclusive lines of shampoos, serums, and treatments used during their services. The emergence of male grooming salons further contributes to market growth.

Additionally, beauty training academies and workshops run by influencers are raising awareness about advanced hair care routines. The expanding salon culture not only drives product trial and usage but also educates consumers, making it a significant growth driver for the hair care products market in Saudi Arabia.

Competitive Landscape

Some of the major companies operating within the Saudi Arabia Hair Care Products market are: Unilever, The Estee Lauder Companies Inc Class A, Kering SA, Coty Inc Class A, Nykaa, Procter & Gamble,L'Oreal SA, Shiseido Company and Others.